Job Description

We're hiring two founding roles that build one machine. This is the Creative Lead. Here's the clean line between the two:

NYC NY

Onsite

Full time

Owns - Creative Lead owns what people see; Organic Growth Lead owns how we grow.

Works in - Creative: ideas and craft (concept, art direction, photo, video, edit, design). Growth: plays (channels, hacks, events, popups, stunts, partnerships).

Creators - Creative briefs and directs what they make; Growth sources, closes, and runs the relationship.

A stunt or event - Creative dreams up what it actually is and makes it land; Growth decides if it's worth running and makes it happen.

Both of you invent, both of you execute, and both of you answer the same question: did this make someone actually want to send something?

You're probably a fit if

You're the idea person and the maker - you can concept it, shoot it, edit it, and design around it yourself

You have taste, and the body of work to prove it (show us)

You get platform-native short-form video, down to why the first frame decides everything

You'd rather make ten things and learn than polish one

You can feel when something is generic, cringe, or over-polished - and fix it

You're probably not a fit if

You need a full brief and a crew before you can make anything

Your reel is gorgeous brand films that very few people watched

Most of your output is decks about the work, not the work

A blank page with no playbook worries you more than it excites you

Why this matters

This is bigger than making content for a card company. We're building the modern home for thoughtfulness - a huge category hiding in plain sight: birthdays, breakups, apologies, inside jokes, grief, gratitude, crushes, family stuff, the distance between people, and all the small moments when someone means to show up and doesn't.

It's a rare cultural opening, too. As more of life gets automated and disposable, physical proof that someone paused and cared is going to matter more, not less. And Escargot has emotional range most brands never get - funny, weird, romantic, tender, petty, sincere, nostalgic, a little unhinged. The right person gets to use all of it.

Customers already feel it - they frame our cards, save them, put them on the fridge. The job is to turn that heat into cultural momentum. If you want to help define what thoughtfulness looks like for a generation, this could be the best part of your career.

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